At TurnerDuckworth, I contributed to the redesign of Campbell's by creating a concept during the development stages that seamlessly integrated a soup bowl into the iconic red-and-white split of the brand's visual identity. This concept not only preserved the heritage of the design but also brought focus to the product itself, showcasing the soup in an inviting and modern way. It was a thoughtful approach to maintaining brand recognition while enhancing product appeal.

This concept was not chosen to move though to final design. I am showcasing the concept I developed alongside the final design, offering insight into the creative development process and how my work informed the final outcome.