Gracia supports girls and young women from families with multi-generational poverty, many of whom are trauma survivors and lack resources for change. Through the Milagros Workroom, they learn to create and market products, earning income and building confidence. This empowers them to move towards a more secure future with their line of "Accessories of Change.

I approached Gracia with the goal of creating a brand identity that reflects their mission and the exceptional quality of their products. I aimed for a design that feels organic, upscale, and competitive with existing brands. A unique aspect of their products is that each features an etched thumbprint of the woman who made it, which inspired the foundation of the logo and branding. By combining this with a natural, sophisticated color palette and a clean typeface, we implemented simple yet impactful changes that significantly enhance the brand's feel.

All of this work was pro bono.