Oreo Easter Packaging

Oreo asked us to produce their Easter packaging, three easter egg skus, and a gifting tin and sleeve. We presented three initial concepts. I was the sole designer working underneath our creative director to create all design for each of the routes we presented as well as produce the final packaging design. The product was released March 2021 and sold in stores and through online retailers. 

Creative Director: Jamie McCathy

Credit: TurnerDuckworth

Concept 1

Creating easter eggs and illustrations with Oreos embossment elements

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Concept 2

Bunnies created with the edge texture of the Oreo. Fun and whimsical, interacting with the cookie.

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Concept 3

A more modern and minimal approach, playing with depth, color, and contrast.

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Produced Packaging

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  • Jamie McCarthy

  • TurnerDuckworth