Our team was tasked with creating the hero lifestyle photography for the global release of the new Samsung Galaxy S22 Ultra. I was fortunate enough to see this project through from concept to completion. The hero imagery was meant to capture the Ultra user, a busy professional on the go. As an added element, we also had to incorporate the S-Pen. What made this shot difficult was finding capturing a working professional while still making the shot feel dynamic and youthful. The process lasted around four months and included constant communication with our clients in Korea.