McDonalds Rebrand Pitch
McDonald’s was looking to make their identity more contemporary. I explored ways to bring a sense of “feel good” playfulness to the way they use the Golden Arches, product and lifestyle imagery and Ronald McDonald. This work was done while interning at Turner Duckworth and everything here was used in the presentation to the client. The agency won the account.
Creative Director: Tyler Brooks
Credit: TurnerDuckworth
