Oreo Valentines Day Packaging

We were asked to create the valentines day packaging for Oreo, it would include a gifting heart, multi-pack box and a gifting tin. I was the sole designer working underneath our creative director to create all design for each of the routes we presented as well as produce the final packaging design. The product was released February 2021 and sold in stores and through online retailers. 

Creative Director: Jamie McCarthy

Credit: TurnerDuckworth

Concept 1

Playing off of an Oero’s embossment to create a themed illustration style.

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Leaning into the relationship between milk and Oreo. Hints of hears in the depiction of milk. A milk typeface created to compliment their current cookie type.

Concept 2

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Produced Packaging

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